It’s not often we’re totally wowed by an ad, but the idea behind this could be game changing. A new ad campaign aimed at anti-abuse is specifically targeting kids by showing them a message that only they can see. That’s right – if a kid who’s being abused sees this ad while out with an adult (read the subcontext: their agressor), there’s a special message targeting the child that the adult can’t see: ”if somebody hurts you, phone us and we’ll help you”; and adults see a different message targeted at them - ”sometimes, child abuse is only visible to the child suffering it.”

Cell phone footage of a student in Texas berating his teacher for not caring enough is trending on YouTube. It happened at a school in Duncanville, Texas, just outside of Dallas. In the video, he’s just been kicked out of class, but stops on his way out to criticize the teacher for not motivating the students, and only giving them boring worksheets to fill out. He says, “You want [kids] to get excited for this? You gotta come in here and make them excited. You want a kid to change and start doing better? You gotta touch his freakin’ heart.” Then he mentions that she recently came to class and talked about her paycheck for some reason, saying, ”When you come in here like you did last time, and make a statement about, ‘Oh, this is my paycheck,’ indeed it is. But this is my country’s future, and my education.”